I’m Reyna,

Growing up, I was a shy, introverted child who found joy and comfort in drawing—whether it was on napkins at restaurants or on my magnetic drawing board. As I studied art, I fell in love with how it empowered overlooked individuals like myself to be seen.

I continued nurturing my artistic passions by pursuing Graphic Design and Illustration at San José State University. After graduating, I worked as a Visual Designer at an ad-tech company focused on helping small businesses. In this role, I applied my visual eye while unknowingly discovering UX principles for the first time. With every project, I put myself in the client’s shoes, asking myself who their target audience was, what their product offered, and how they created value.

Over time, I became increasingly interested in improving the internal products and processes my team used daily. That’s when I first heard about UX Design! I began researching the field and was excited to discover a career that combined my love for design, storytelling, and empathy. I made the decision to pivot into UX at my company and quickly learned how user research plays a crucial role in designing impactful experiences.