I’m Reyna!

Growing up, I was a shy, introverted child who found joy and comfort when drawing, whether it was on napkins at restaurants or on my magnetic drawing board. As I studied art, I fell in love with how it empowered overlooked individuals like myself to be seen. 

I continued my artistic passions by pursuing Graphic Design and Illustration at San José State University. Since graduating, I’ve worked as a Visual Designer at an ad-tech company focused on helping small businesses. I loved applying my visual eye in this role while unknowingly discovering UX principles for the first time. In every project, I put myself in the client’s shoes and asked myself who their target audience was, what their product was, and how they created value. 

Over time, I became interested in improving the internal products and processes my team used daily. That’s when I officially heard about UX Design! I began researching the industry and was ecstatic to find a career that combined my affinity for design, storytelling, and empathy. I decided to pivot towards UX at my company and learned how user research correlates to designing great experiences.